Yuengling Beer

“It’s A Yuengling Thing” celebrates the unexpected rituals and offbeat moments that make enjoying a Yuengling uniquely its own. From drinking a beer in a rain shower to embracing the classic shower beer, the campaign reframes everyday experiences as unmistakably ‘Yuengling Things.’

Agency: RPA

CDs: Adam Lowry, Cole Madden, Sydney Li

ADs: Wesley Dean, Cole Madden

CWs: Will Karr, Josh Speers, Sydney Li