I made a campaign that celebrated quirkiness and fumbles in dating.
Valentines day acts as a heat check in the world of dating, creating an expectation that ‘this needs/I need to be perfect’, putting pressure on everyone to be borderline inauthentic so they don’t ruin the event by being quirky. So, I launched a campaign that allowed people to embrace their nuttiness and not worry too much about making the wrong move; aptly named ‘Nutty to New Love’.
We made our presence on socials, leaning into the truth of ‘we’re all a bit nutty’.
In print, we made nutty Valentines day card to go with the purchase of Peanut M&M’s.
We started the #OMGValentines trend where individuals were able to laugh at the shots they’ve taken, even when they shouldn’t have. The clip that inspired the trend:
The internet did numbers with this trend. Be warned, people are down bad.
We collaborated with dating apps to introduce an micro-transaction feature that allowed people to gift vouchers for Peanut M&M’s to send to their match after they said something a bit nutty.
Class: POP 501 Ideas
Creative: Wesley Dean