Montchevre (a goat cheese brand) did a collaboration with Mike’s Hot Honey, and created a new flavor help to capitalize on ever growing sweet & spicy (aka swicy) trend in the food & beverage market. The goal was to promote use cases of “swicy” , and the deliverables of this campaign resulted in a social media series of food photo shoot posts and recipe videos. I helped establish the visual tone through referencing food styling, recipe & prop selection, scene lighting, and visual design.